Momma Tong is a family owned business that strives to bring amazing flavours from authentic Vietnamese recipes that have been passed down from mothers to daughters and from generations to generations. Momma Tong’s goal is to bring delicious and easy-to-make Vietnamese meals into homes across the country.

Momma Tong’s branding is playful and fun mixing vintage Asian aesthetics, illustrations and colours with deeply centered roots around Vietnamese culture. The brand identity extends to a new e-commerce website, merchandising, social media graphics, and product packaging. The website is a fully responsive e-commerce experience, adapting to screens of all sizes and shapes and is simple, seamless, and enjoyable to interact with.